An installation by ProSource honoree Pacific Audio & Communications Hawaii

Five custom integrators to be honored at Summit 2023

By Alan Wolf, YSN

Five CI-level ProSource members will be lauded at next month’s Summit 2023 in Las Vegas as the tech group’s 2022 Custom Integration Members of the Year.

The BrandSource affiliate — the largest A/V and integration merchandising and marketing organization in the U.S. — defines CI-level members as those generating up to $5 million in annual revenue.

The current crop of award winners includes Simply Automated, representing the Northeast; Arracal, taking Southeast honors; Pacific Audio & Communications (PAC) Hawaii, named best of the West; Imagine More Services, representing ProSource’s South Central region; and Automation Design + Entertainment, recognized as tops in North Central.

“It is a strong achievement to earn the honor of the best of the best at ProSource,” said its president, Jim Pearse. “The group is made up of the best custom installation dealers in the United States, so your award represents excellence that stands above the rest.”

Related: ProSource ‘Plug In’ to Summit 2023

He added, “Your team’s innovation, support of the ProSource vendor partners and commitment to strengthen the ProSource culture of collaboration is appreciated. Congratulations!”

Simply Automated, led by President Tom Pieracki, was described by ProSource’s Northeast district manager, Robert Dodge, as “one of our most talented and supportive members” and “one of our most advanced members in the emerging lighting category.”

Carrie Fabrick, ProSource’s Southeast district manager, praised Arracal and President Tony Calero for providing “the best experience to all customers” and making that their top priority.

PAC Hawaii and its president, Phil Mulligan, has worked diligently with ProSource to “maximize their vendor relationships and take advantage of our educational services,” said Western District Manager Brian Kjaer.

Of Imagine More Services principals Lenard Gale and Don Brehm, South Central District Manager Samantha Summerville said, “I knew they were going to rock ProSource … They are partners in success, growing a small family business into four locations offering full lighting, shade and A/V custom install by utilizing ProSource vendors, services, trainings and education.”

ProSource Sales Director Frank Marengo described Automation Design + Entertainment’s team as “amazing,” and its owner and founder, Peter Cook, as “always willing to share best practices with other members and continually looking for ways to be more efficient by implementing new processes.”

ProSource, along with BrandSource, will be joined by AVB affiliates Mega Group, NEAG and Intercounty Appliance Corp. at the 2023 Summit, to be held March 19-22 at Caesars Forum Conference Center in Las Vegas under the theme “Plug In.” For more information, visit

YSN publisher AVB BrandSource is the nation’s largest merchandising and marketing co-op for independent appliance, mattress, furniture and CE dealers.

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