Cullen Mills of Modern Appliance Wins Trip from BSF

Cullen Mills of Modern Appliance has big plans for a drink in his hand and his toes in the sand after winning the BSF Tropical Escape drawing in December.

Will be Puerto Vallarta bound, courtesy of BSF’s ‘Tropical Escape’

By Andy Kriege, YSN

BrandSource Financial (BSF) held a drawing for a five-day “Tropical Escape” travel package at the BrandSource Leadership Conference on Dec. 14 in Las Vegas.

Chris Moore, general manager of the in-house financing program, was excited to conduct the drawing live at the annual conference, where directors, staff and vendors including BSF assess the preceding 12 months and set the group’s goals for the year ahead.

See: AVB Leadership Conference 2023

This year’s lucky winner was Cullen Mills of Modern Appliance in Killeen, Texas. Although not in attendance at the event, Mills was ecstatic when Moore called to tell him he won the trip. The winner was given the choice of four destinations: the Bahamas, Hawaii, Puerto Rico or Puerto Vallarta, Mexico.

In short order, Mills and his wife Erin decided they were going to head south of the border to Puerto Vallarta as their tropical destination. 

Cullen and Erin Mills have decided to shed their parkas and head to the always warm port city of Puerto Vallarta in Mexico. They plan to leave after they get caught up and can take a much needed getaway excursion. 

“We were so excited to reward one of our valued members who support this program,” Moore said. “We value and appreciate all members who utilize the member-owned financing program. Cullen has been such a great supporter. This trip is a way to celebrate the support and give back to members like Modern Appliance.” 

Mills was quick to point out that BSF is part of the reason his business has been doing so well recently. “There is no doubt that BSF has been instrumental to the success of our business,” he said. “Chris Moore and her team have always been responsive to our needs and go out of their way to take care of us. They have made financing smooth and easy for us, which allows us to focus on our what is most important to us — our customers.”

Modern Appliance serves the greater Central Texas area out of its store in Killeen, selling and servicing most major brands. The company celebrated five years as a BrandSource member in November.

All active accounts were eligible to win the trip and participating members who added a new supplier received an additional entry. “The fact that our supplier list continues to grow makes BSF even more appealing,” Moore said.

She noted that the pandemic sidelined the contest in 2021. “Our last trip giveaway was two years ago. The winner was Don Frei of Howard Hughes Appliance in Moscow, Idaho.”

See also: 2020 Tropical Escape Winner Announced

BSF is BrandSource’s member-owned finance company, which provides dealers with significant savings on their wholesale financing needs. All profits are returned to participating members in the form of annual cash distributions, and Moore is forecasting another fantastic year for the program.

YSN publisher AVB BrandSource is the nation’s largest merchandising and marketing co-op for independent appliance, mattress, furniture and CE dealers.

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