… AND walks the walk with new ‘MTEQ Talk’ video series
By Alan Wolf, YSN
As AVB Marketing (AVBM) continues to build out its toolbox of retail technology products, it requires more time to convey them.
To help present the growing digital suite to time-pressed BrandSource members, AVBM is taking to the Internet in a series of short video chats called MTEQ Talk. The five-minute installments, hosted by AVBM experts, provide an overview of the multiple marketing technologies at dealers’ disposal — including LINQ, SYNC, The HUB, KIOSQ and digital price tags — and explain why “Plugging In” to simplified digital solutions is the best way to drive business this year.
The monthly series follows the recent debut of Tech Tuesday, hosted by Product GM Kate Morris, and each episode will provide tactics, trends, tips and marketing tools to help keep members ahead of the pack. You can watch this month’s debut MTEQ Talk, featuring AVBM’s Eric Hunter, Chris Swift and Caleb Ferguson, below:
YSN publisher AVB BrandSource is the nation’s largest merchandising and marketing co-op for independent appliance, mattress, furniture and CE dealers.