Place your bets on new collections and a stunning FTS Experience Center

By Michael Posa, FTS

Welcome to 2023, BrandSource members!

Somehow it is upon us, and we are already a few weeks into the new year, with another Market awaiting us. To both entice you to attend the Winter Las Vegas Market and help you to get a jumpstart, we did a little pre-show scouting for you. Some details on what we found will follow, but first, a quick update on BrandSource membership and group activities:

We are still collecting data from 2022, but the initial results are showing that BrandSource’s furniture dealers outperformed the broader industry. While we did end the year down a few points as a group, the broader industry was down double-digits, so our membership is clearly maintaining their inordinate share by promoting their businesses! Let’s keep it going.

Furniture Technology Source (FTS) is now in full swing, having been formally launched in 2022. The grand opening celebration for our state-of-the-art FTS Experience Center at the Las Vegas Market (B1400) is Sunday, Jan. 29 at 3 p.m., the first day of the furniture show. All are welcome and you can RSVP for the event here.

Also, please stop by the Experience Center for “Lunch & Learn” sessions each noon during Market days (or anytime that works for your schedule). Here you can grab a bite and learn more about all the MTEQ (marketing and technology) resources available to you as BrandSource members, as well as our vendor rebate and private-label programs. You can also enter to win one of three dream trips!

And now for that promised preview of what you might find at our vendor partners’ showrooms:

Ashley: The world’s number-one seller of furniture has gotten more enticing with the introductions of its Extreme Value Collection. According to Ashley, this grouping is comprised of select best sellers that “must stay in stock.” The plan is to build from an initial sampling of SKUs and increase the projections of these products with additional safety stock so the company can react. B1420, B1460, B1500

Tempur-Pedic: Adding to its most successful series ever, Tempur-Pedic will be introducing a trio of new Breeze beds: Pro Breeze, Luxe Breeze and Active Breeze.  C1510

Malouf: With its new Weekender Showroom, improved Salt Flat Showroom and new offerings within each, Malouf is a “must see” at market.  B1345, B1350, B1365

Serta Simmons Bedding: Be sure to visit the new SSB showrooms, representing the company’s first time back since 2020. Serta can be found in B1265 and Beautyrest and Tuft & Needle show in B1201.

Armen LivingAccording to the company, Armen will be showing its largest introduction of new products in two years. Barstools and outdoor furniture await you at in Vegas, and as one of the top sources of in-stock furniture, Armen Living should be on your dance card.  B759

Sunny Designs: BrandSource marketing partner Sunny Designs is back in Vegas after a 12-month absence with its new Marina Collection. With over 100 items in five different fresh finishes, it’s one of the company’s largest introductions in years. A726.

Ghostbed: Ghostbed has partnered with Cozzia to build what Furniture Today describes as the first true massage mattress. Come see it at B980.

Visit the BrandSource Backroom for further details. See you in Vegas!

Michael Posa is General Manager of Home Furnishings for YSN publisher AVB BrandSource and leads the group’s home furnishings initiative, Furniture Technology Source (FTS). Contact him at

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