Elmira Stove Works has added the boldly saturated blue and yellow hues of the Ukrainian flag to its appliance color palette.
Canadian companies aid refugees, hoist country’s colors
By Alan Wolf, YSN
Two Canadian appliance companies have partnered up in support of Ukraine and local refugees from the war-torn country.
This holiday season, Ontario-based Danby Appliances and Elmira Stove Works are helping area Ukrainians displaced by the conflict with donated product. Under the plan, Elmira will purchase and donate a Danby microwave oven for every appliance it sells in November and December. The donated microwaves go the Circle Home Furniture Bank, which will distribute them to local charities.
In addition, Elmira, renowned for its vintage-style appliances and woodburning ovens, is paying homage to Ukraine by adding its flag’s distinctive blue and yellow hues to the company’s color palette. The move was inspired by several displaced Ukrainian nationals who found employment with Elmira earlier this year.
“The biggest news story of 2022 has been the war in Ukraine and the plight of the Ukrainian people,” said Tony Dowling, Elmira’s sales and marketing VP. “We wanted to honor the power and resilience represented by the vibrant colors of the Ukrainian flag and to show support for those impacted by the ongoing conflict.”
The partnership with Danby was initiated by its CEO Jim Estill, who is continuing the company’s tradition of corporate social responsibility and charitable giving, including sponsoring and supporting refugees fleeing humanitarian crises.
“The Ukrainian conflict is one the most pressing issues currently facing the world, and the people of Ukraine are facing many challenges as they begin their new lives,” Estill said. “It made sense that Danby would get involved to help those impacted, as we strive to ‘do the right thing’ in all aspects of our business.”
To learn how you can help, please contact Shawn Herman at Sherman@danby.com.