EuroChef Adds Lofra to its Luxe Cooking Lineup

Lofra’s 48-inch Dolcevita range, seen here in matte black with brass trim, is one of three new collections imported by EuroChef.

Importer brings a taste of Italy to independent dealers

By Alan Wolf, YSN

BrandSource partner EuroChef USA, the exclusive importer of the Verona line of pro-grade ranges, wall ovens and cooktops, has added another luxury brand to its dance card.

Joining the EuroChef roster is Lofra, a 66-year-old manufacturer and designer of high-performance cooking appliances. Like Verona, Lofra hails from Italy, with headquarters and production facilities located near the city of Padua. The company is renowned for combining traditional design with the latest cooking technologies, including semi-sealed brass burners, telescopic glide shelf support, triple pane glass oven doors and ergonomically-designed metal knobs and handles.

“The Lofra brand is the perfect fit for our Italian-brand family with its superior design, innovative technology, and functionality,” said EuroChef Vice President Melissa Haber. “The brand meets the needs of the customer that is seeking unique design and impeccable performance for their kitchen appliances.”

Lofra’s initial offering under the new EuroChef pact includes three distinct range groups. The traditional Dolcevita Collection, available in 30-, 36-, 48- and 60-inch sizes, features dual fuel and induction cooking options; stainless steel, matte black and white-and-lavender finishes; brass and chrome trim options; and matching ventilation. 

The more modern Maestro Collection, offered in 30-, 36- and 48-inch sizes, is similarly available with dual fuel and induction heat sources, in stainless steel, gloss black and white-and-blue finishes.

Conversely, the contemporary, dual fuel Curva Collection is offered in 36- and 48-inch configurations and the same stainless steel, gloss black and white-and-blue finishes.

The Lofra lines will be available for shipping in the first quarter of 2023 with a UMRP range (unilateral minimum retail price policy) of $4,999 for a 36-inch dual fuel Maestro to $15,849 for the 60-inch dual fuel Dolcevita.

EuroChef’s new import pact with Lofra comes as BrandSource continues to sharpen its focus on the luxury appliance segment.

Related: Why Luxury Appliances Are Worth Adding to Your Sales Floor

For more information on Lofra, phone EuroChef at (631) 254-3434 or visit EuroChefUSA.com.