ProSource Builds a Marketing Team

Alexa Wolf joins AVB’s consumer tech cousin

By YSN Staff

Building on a pair of recent appointments, ProSource has expanded its marketing and events function with the addition of a new staffer.

Alexa Wolf

Joining BrandSource’s consumer tech affiliate is Alexa Wolf, who has assumed the post of marketing and events specialist. In her new role, working with Marketing and Events Director Heidi Gunderson, Wolf will “focus on the execution of ProSource-hosted events, digital marketing and social media management,” the group said.

Wolf previously served as a conference services manager for an independent hotel and conference center, where she gained experience in planning and executing what ProSource described as “memorable events.”

“The ProSource team is happy to welcome Alexa,” Gunderson said. “I am excited about the wealth of knowledge she brings to the team. Her background as a conference services manager at a hotel, and experience with digital marketing and social media, will help elevate ProSource.”

Gunderson added that Wolf has already “made a big impact by diving into multiple projects. I can’t wait to see all the great things she will do at ProSource.”

“I am very excited to join a team of industry professionals who truly care about the success of their members,” Wolf said. “I look forward to utilizing my event planning background to assist ProSource in continuing to deliver industry-leading experiences for our members and vendors.”

A graduate of Old Dominion University, Wolf is based out of Harrisonburg, Va.

Related: Industry Veteran Jim Pearse Joins ProSource as President

With annual sales of more than $6 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the U.S., representing more than 600 custom integrators and specialty retailers across the country. Like its BrandSource affiliate, ProSource is a cooperative, member-governed, not-for-profit group that leverages its buying power to negotiate stronger programs with manufacturers and help independent dealers remain competitive.

BrandSource, a unit of YSN publisher AVB Inc., is a nationwide buying group for independent appliance, furniture, mattress, and CE dealers.