Electrolux, Fashion Designers Promote Aging Apparel

Electrolux design partner Rave Review is known for its upcycled fashion collections.

Extending the life of apparel to extend the life of the planet

By Alan Wolf, YSN

Electrolux has teamed up with Swedish fashion design duo Rave Review — renowned for their use of discarded apparel — to encourage consumers to keep their clothing longer.

Their rationale: Holding onto our garments for just an extra nine months can reduce the carbon impact, water impact and waste from their production and eventual disposal by upwards of 30 percent, the vendor said. Globally, about 73 percent of all textile waste ends up in landfills or is incinerated, and according to the United Nations, some 21 billion tons of clothing are dumped in landfills every year.

There are two ways to protect the environment by curbing clothing waste, explained Vanessa Butani, Electrolux’s VP of group sustainability: to repair or recycle old apparel, and to wash clothes in a manner that preserves fabrics and uses less water and energy.

The partnership with Rave Review spotlights the designers’ use of discarded clothing — retrieved from the Atacama Desert in Chile, the world’s second largest garment graveyard — to produce high-end fashion collections that are colorful and sustainable. Meanwhile, on the appliance side, the manufacturer said it is already developing advanced laundry technologies to make clothes last longer while reducing water and energy usage.

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“Electrolux has a long-term strategy in place with the goal of reducing our climate impact significantly,” said Elisa Stabon, the manufacturer’s care experience development director. “By modernizing care technology for all fabrics and inspiring better care habits, our aim is to halve the environmental impact of caring for clothes and to prolong the average life of garments.”