AVB’s Young Professionals gather for a behind-the-scenes tour of AT&T Stadium.
AVB’s youthful contingent enjoy a VIP tour of the Dallas Cowboys’ home
By Danielle Amos, AVB Marketing and Alan Wolf, YSN
One of the highlights of last month’s BrandSource 2022 Convention in Dallas — at least for the show’s younger attendees — was a sold-out networking event for AVB’s Young Professionals (YP) organization.
The group, comprised of 20- to 40-something members, vendors and industry associates, was treated to a dinner and VIP tour of AT&T Stadium, home of the Dallas Cowboys, courtesy of Serta/Beautyrest and LG Electronics.
Chartered buses carried the YP contingent to the stadium, where they were ushered to the exclusive Stadium Club for a Texas-style buffet, replete with barbecue and beer. Then, the YP guests, some bedecked in Dallas Cowboys gear, were divided into three separate tour groups led by AT&T Stadium employees.
Among the stops: The Dallas Cowboys’ locker room; the Cowboys Cheerleaders’ locker room; the Media Press Box and Post-Game Interview Room; the spacious Pepsi and Dr Pepper end-zone platforms; luxury suites; and field-level clubs including the Draft Kings Fantasy Sports Lounge.
Perhaps the evening’s most delighted attendee was AVB’s own Rich “The Commish” Kasperowicz, a diehard Dallas fan who serves as the company’s chief financial officer. Rich showed his true colors that night by donning the blue-and-white autographed jersey of famed Cowboys quarterback Roger Staubach.
AVB’s Young Professionals group was created in 2014 to serve as a breeding ground for future leaders in the appliance, furniture, bedding and consumer tech industries. Its membership, comprised of young, highly motivated BrandSource dealers, vendors, suppliers and other group partners, share new ideas for growing their respective businesses and have helped allay any succession concerns as AVB charts a course through its second half-century.
YP dealers will return to Texas this fall, when Young Professionals University reconvenes Nov. 9-11 at the AT&T Hotel and Conference Center in Austin.
Danielle Amos is events & brand designer at AVB Marketing, the advertising, e-commerce and digital marketing arm of YSN publisher AVB Inc. Her co-author Alan Wolf is a YSN reporter and correspondent.