YSN Newsletter Marks Another 100th Edition

The very first YSN newsletter, from September 2019

Nearing fifth year of delivering the goods

By YSN Staff

It was in the bone-chilling cold of a Wisconsin winter that a hot new idea for news was born.

The brainchild of AVB CEO Jim Ristow and COO Dave Meekings, the YourSource News newsletter was conceived more than four years ago in the Communications team’s Oshkosh offices, where Meekings and the staff white-boarded what was to become “The Voice of the Independent Retailer.”

During the ensuing years, YSN has strived to deliver all the news that BrandSource members need to help them succeed in a hyper-competitive marketplace. From product news, vendor launches and industry intelligence to COVID guidance, expert columns and BrandSource initiatives, YSN brings the industry to your in-box four times a week without fail.

Of course our coverage wouldn’t be comprehensive without the lighter side of retail. Whether it was a rundown of members’ April Fool’s pranks or profiles of your pooches in our Dog Days of BrandSource series, YSN has always shared the joys of independent retail along with its challenges and solutions.

So whether you’re a BrandSource member, a vendor partner or an outside dealer looking in, thank you for reading us through four years and 423 newsletters. We look forward to serving you for many more.

BrandSource, a unit of YSN publisher AVB Inc., is a nationwide buying group for independent appliance, furniture, mattress and CE dealers.