BrandSource Convention Convenes this Sunday

Convention 2022 kicks off Sunday for a four-day run at the Gaylord Texan in Dallas.

Here’s a rundown of next week’s highlights

By YSN Staff

The annual BrandSource national Convention is upon us, bringing together members, vendors, suppliers and affiliates including ProSource, NEAG, Intercounty and Canada’s Mega Group under this year’s banner of “Own It.”

What follows is a quick overview of the proceedings, to ensure that no one misses out on all that Convention 2022 has to offer.


After arriving and registering, be sure to scan your attendee badge at the Event Check-In kiosks in the Texas Lobby by 6 p.m. for a chance to when a free three-night package to Summit 2023 in Las Vegas. Then, after getting up to speed with 30 separate appliance and mattress product training sessions, it’ll be time to kick back with back-to-back social gatherings: a First Timers’ Meet & Greet for new members in the Gaylord Texan’s Mission Plaza section (6 – 7 p.m.), followed by an attendee-wide Welcome Reception on site at the Glass Cactus night club (7 – 9 p.m.).


Kicking things off at 8:30 a.m. is Jim Ristow’s state of the industry address, where AVB’s CEO will assess the marketplace and outline the group’s game plan for continued success. The General Session, which reconvenes at 4:45 p.m., will also feature marketing, merchandising and operational presentations by the Senior Leadership Team, as well as induction ceremonies for BrandSource’s newest Hall of Famers and the 2022 Dealers of the Year.

In between, members can choose from a gangbuster cluster of compelling educational tracks by the ServiceSource, HRSource, Furniture Technology Source, LUXE and AVB Marketing teams, and can sit for complimentary professional headshots in the Texas Lobby. The seminars will be followed by 90-minute Region meetings beginning at 3 p.m. and the much-awaited Stampede session at 4:45 p.m., where dealers can find exclusive show pricing on a wide range of home goods.


Day 3 begins with a trio of special breakfast gatherings, including separate Service and Furniture Town Halls and the annual Women in Business event, this year featuring author/podcaster Vicki Hitzges, who will offer expert advice on “obliterating stress.” Next up, the expansive product EXPO, a highlight of the show, opens at 9 a.m. in the Longhorn Exhibit Hall, where nine first-time exhibitors will join a packed roster spanning the appliance, mattress, furniture and business services categories.

While making your EXPO floor rounds, have your Convention Passport stamped by all 30 participating vendors to receive a complimentary 20-ounce YETI tumbler plus entry into a YETI Tundra wheeled cooler sweepstakes. Also, be sure to visit us at the YSN booth, where we’ll be conducting on-camera interviews and holding all-day contests and giveaways.

Capping off the day will be an EXPO floor reception (3:30 – 5:30 p.m.) sponsored by Beautyrest, Beko, Electrolux, LG, Samsung, Serta, Tempur Sealy and Whirlpool, followed at 6 p.m. by a sold-out networking event for AVB’s under-40 Young Professionals group that includes dinner and a VIP tour at nearby AT&T Stadium, home of the Dallas Cowboys.


Convention concludes on Day 4 with four hours of EXPO exposure (8 a.m. – noon) and a Texas-sized takeaway of business insights, best practices and BrandSource member bonhomie. Safe travels!

The complete Convention agenda is available for download here.

BrandSource, a unit of YSN publisher AVB Inc., is a nationwide buying group for independent appliance, furniture, mattress and CE dealers.

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