Aggressive new program brings rebates and special pricing for members
By Melanie Albright, AVB
More good news from Furniture Technology Source!
AVB’s home furnishings faction has forged a new partnership with Corsicana Mattress Company, the fifth-largest bedding manufacturer in the country.
The new collaboration, which becomes effective May 1, brings with it an aggressive program of rebates, bonuses, co-op funding, and product discounts for participating BrandSource members.
Corsicana is a 51-year-old, Dallas-based mattress maker known for its wide range of high-quality, sub-$1,000 performance and traditional mattresses. The company says it uses proprietary research to develop innovative products that meet consumer needs, and prides itself on delivering “the best products at the best price.”
Last year Corsicana acquired Top 10 bedding maker Symbol Mattress, giving it an estimated $450 million in combined annual sales and a total of 15 manufacturing facilities and more than 1,300 employees, according to Furniture Today. The vendor is currently building a new $22 million, 376,000-square-foot headquarters, manufacturing, training, showroom, and R&D complex in its original hometown of Corsicana, Texas.
The new program with BrandSource includes the company’s SleepInc. value foam line; innerspring, copper, hybrid, luxury, and bed-in-a-box products under its American Bedding brand; plus foundations, bunkies and frames.
To participate in the exclusive group program, members must submit an enrollment form to Corsicana, available here in the BrandSource Backroom. For more information, contact your sales representative or visit CorsicanMattress.com.
Melanie Albright is Vendor Relations Manager/Home Furnishings for BrandSource parent company AVB Inc.