AVB Design Consultant Lyn Falk Helps You Light Up Your Business

Lighting Video Webinar Now Available to View Online

By Andy Kriege, YSN

Did you know that lighting is often the most overlooked element in a retail store’s design? And that poor in-store illumination can contribute to poor sales?

Lyn Falk of CEO of Retailworks recently hosted a live webinar where she shed light on the do’s and don’t’s of commercial lighting. The webinar, “Retail Lighting 101:  In Good Light,” illuminated the most critical elements dealers must employ to put their sales floors in the proper light.

The live webinar was captured in its entirety and is now available to be viewed at: Retail Lighting 101: In Good Light – YouTube

Retailworks’ Lyn Falk

The video presentation covers all of the elements to consider when lighting up your business. Topics covered include: types of lighting to choose from, directional lighting, ambient lighting, fixtures, lumens, color/temperature, led lighting and accent lighting. Installation tips are also discussed.

“It appears many retailers don’t know the basics of selecting the right bulb for their light fixtures,” Falk told YSN. “They buy according to the look of the fixture with disregard for the type of light the bulb is actually emitting. Until you get the right lighting in your store, you are no doubt losing sales.”

Roughly 20 minutes long, this quick but informative video will give you the information you need to get your store looking its best. You won’t want to miss it!

Retailworks’ Lyn Falk
Falk is owner/president of Retailworks Inc., an award-winning design, branding and display firm. In her work with AVB/BrandSource, she serves as an expert guest speaker and YSN columnist and contributed to the group’s popular showroom Makeover Manual.

Questions? Visit Retailworksinc.com or contact Falk directly at lfalk@retailworksinc.com.

BrandSource, a unit of YSN publisher AVB Inc., is a nationwide buying group for independent appliance, mattress, furniture, and CE dealers.