BrandSource Hosts New Member Shindig at Summit

Spirits were high at First Timers’ reception

By Rich Lindblom, AVB

Last August I helped man the YourSource News table at the First Timers’ event, which kicked off the Convention in Nashville.

 The room was packed with both new and prospective members, each getting their first taste of a BrandSource show while trying to learn more about their new buying group.

Well guess what? 

As crowded as that room was in Nashville, last night’s First Timers’ gathering at Summit 2022 was packed with even more people (and louder!), as the group convened at the Caesars Forum Conference Center for the first time.  And if you ask me, that’s a really good sign of things to come on two fronts. 

First, I think it means people are becoming more comfortable traveling and being in crowded rooms — something I hope bodes well for all our collective futures as we seek an end to the two-year-long nightmare known as the COVID-19 pandemic. 

Second, as I looked around the room, I also realized that this means BrandSource continues to add members at a recordpace, which is good for all of us.

The First Timers reception was hosted by AVB board members Andy Kersey, Chad Lang and Jeff Zeglin, who greeted everyone as they walked in, and was emceed by Region Manager Lead Roy Radloff. 

Scattered around the crowded room were representatives from various teams and services within the organization including, YourSource News, AVB Marketing, AVB Events, Women in Business, Young Professionals, Expert Warehouse, Member Development, and BrandSource Financial.

It was a good to be among friends, both old and new.  We were hanging out, shaking hands, getting to know people, and seeing, for the first time in a while, the smiling faces of members and AVB staff.

So here’s to new beginnings, for Americans’ wellbeing and for the newest members of the BrandSource family.

I have three goals in mind with my columns: To motivate, educate and entertain.  If I have achieved at least one of those, then I have done my job. Don’t be shy about letting me know if you agree or not. Write me at egvrich@gmail.com.