The Clock is TikTok’ing Toward Summit ’22

GE planning a social media challenge at the BrandSource event

By YSN Staff

The BrandSource 2022 Summit is less than four weeks away, and the buzz is already building around exhibitors’ plans for the show.

Among them, Summit sponsor GE Appliances (GEA) will be holding a “TikTok Challenge” that will give social media-savvy members a chance to earn up to $500 in GE digital marketing. BrandSource dealers can compete for the funds, to be executed by AVB Marketing, by undertaking one or more of the following tasks:

  • Create a GEA TikTok video clip for sharing at Summit ($100)
  • Include trending music and GEA products ($100)
  • Share the video on two or more social media channels ($100)
  • Play GEA’s “Spin to Win” sweepstakes at the GEA booth ($100)
  • Get 200 or more views of your GEA TikTop video ($100)

Attendees should visit the GEA booth to participate.

The Summit itself is set for March 6-9 at the brand-new Caesar’s Forum Convention Center in Las Vegas, which is a short stroll from our host hotel, the newly remodeled Harrah’s. The event, which carries BrandSource’s 2022 theme of “Own It,” will also welcome BrandSource affiliates ProSource (custom integration) and MEGA Group (Canada), along with a wide range of vendor partners including Summit sponsors Beautyrest, Beko, Electrolux, LG, Samsung, Serta, Tempur Sealy, Whirlpool, and the aforementioned GE.

In addition to a full agenda of main-stage presentations — including merchandising and marketing updates and AVB CEO’s Jim Ristow’s traditional state-of-the-union address — Summit 2022 will feature incisive seminars, regional meetings, leadership meet-and-greets, a Furniture Technology Source track, and a product-packed Expo floor. Guest speakers will include keynoter Galen Emanuele, who promises to “blow the doors off the way you approach and drive culture in your organization,” and New York Times bestselling author Mark Murphy who will help attendees manage “narcissists, blamers and finger-pointers, drama queens and kings, and negative and overly sensitive people” within their companies.

Also addressing the troops will be vendor partners Ben Liebert, Electrolux’s Senior VP of North American Sales, and Mary Putman, GE Appliances’ VP of Marketing & Brand. Putman will share her take on changing consumer and marketing trends during an afternoon Masterclass, while Liebert will address a Young Professionals Lunch & Learn session on navigating the inevitable bumps and curves along the road to business success. (The Young Professionals group of under-40 BrandSource members and vendors will reconvene the following night for a Serta-sponsored networking event at the Icebar, located at The LINQ Promenade.)

In addition, employee engagement and “levity leadership” expert Tami Evans will address the annual Women in Business Breakfast on creating a culture of professional and personal power for women in the workplace, while returning guest speakers will include HRSource managing lead Daniel Abramson, who will conduct a recruiting and hiring bootcamp, and BrandSource service consultant Paul McDonald, who will host a special appliance repair track during the show.

For more information on Summit 2022 or to register, please visit AVBevents.com.