From Farm to Kitchen for Slager Appliances

Fourth-generation principal Adam Slager (left) with his dad Tim in their Iowa City showroom.

Former farming hardware store scores Dealer of the Year honors

By YSN Staff

A lot can happen in 73 years.

Just ask Tim Slager, third-generation owner of Slager Appliances in Iowa City, Iowa. Founded by his grandfather Truman Slager in 1949, the family business has since morphed from a farming hardware store into the largest independent GE dealer and appliance shop in Eastern Iowa.

The company’s growth and quality service has not gone unrecognized, either by its customers or its buying group. Indeed, Slager was named a BrandSource Dealer of the Year by the North Central Region, and was so honored at the 2021 Convention in Nashville.

Tim Slager accepts his Dealer of the Year Award from AVB board members Andy Kersey (left) and Chad Lang at the Nashville Convention.

Today, Tim and his son Adam oversee the operation, with an able assist from Tim’s niece and son-in-law; their 22 longtime employees; and Adam’s pup Mav, who often welcomes customers to the showroom. As Tim noted, “While the appliance business as a whole can be very stressful, having a great group allows us to be the best we can possibly be.”

Tim also credits BrandSource for the company’s continued success thanks to its competitive merchandising programs, access to top manufacturers, and the exchange of best practices with fellow independent retailers across the country.

The BrandSource Dealer of the Year awards are presented annually to members who have shown their continued support of BrandSource and its direct suppliers. Candidates must demonstrate that support by attending regional meetings as well as national events such as the Convention and BrandSource Summit, and are also judged by their commitment to excellence in the retail industry and to their fellow BrandSource dealers. Winners are selected by the membership within each of the group’s 14 Regions.

Adam’s pup Mav pitches in as the store’s greeter.

A well-deserved congratulations to Tim, Adam and the entire Slager Appliances team!

BrandSource, a unit of YSN publisher AVB Inc., is a nationwide buying group for independent appliance, furniture, mattress, and CE dealers.