Serta is building on the success of its self-cooling Arctic beds with coordinating pillows, sheets and mattress covers.
Serta, Sealy, BrandSource bow new bedding for Vegas Market
By Alan Wolf, YSN
Two of the world’s largest mattress manufacturers, Serta Simmons and Tempur Sealy, have launched new lines tied to this week’s Las Vegas Winter Market.
Serta, which did not officially exhibit at the show, used the occasion to announce an extension to its popular self-cooling Serta Arctic beds: coordinating accessories. The new complimentary collection includes pillows, mattress protectors and sheets, and features the same cooling technology found in Arctic mattresses.
According to Laura Brewick, Serta’s senior VP of brand marketing, the $150 suggested retail pillows are available in memory foam and fiber options and are up to 40 times cooler than a standard alternative. The mattress protectors, with retails that range from $180 to $230, are designed to be five times cooler than standard products, while the 400 thread count sheets, made of a blend of Tencel, “CoolMAX” polyester and cooling nylon, share the same price points as the protectors.
“With Serta Arctic, we are changing the game when it comes to helping people stay cool at night, and we look forward to bringing this new technology to an even broader group of consumers this year,” Brewick wrote in a blog post.
Serta bowed out of the Las Vegas furniture markets almost two years ago, but provided an exclusive showing of its Arctic beds inside BrandSource’s newly expanded, 10,000-square-foot showroom there this week.
The mattresses, previously available in select stores, are currently rolling out to retailers across the country, along with the new adjunct accessories.
Meanwhile, tapping into current consumer demand for healthful, sustainable bedding made from natural materials, Sealy this week introduced Sealy Naturals, an eco-friendly mattress collection made with responsibly sourced components.
According to the company, the new Sealy Naturals line combines environmental responsibility with comfort and quality. The mattresses are made from 100-percent natural latex and ethically harvested wool for comfort, breathability, and support, while a soft hemp and organic cotton blend is used for the cover.
In addition, each mattress is built using a hybrid innerspring and latex design, and employs hand-tufting and other techniques for a “beautiful, durable and environmentally-friendly construction,” Sealy said.
The bed will be offered in soft, medium, and firm options, and is set for a national debut this summer at suggested retails starting at $3,499 queen.
Tempur Sealy was also represented in the BrandSource showroom, where the buying group showcased its member-exclusive Carrington Chase beds and the TEMPUR-Breeze line, which combines the comfort of memory foam with a multilayered cooling technology.