Dealer of the Year Profile: Jones Appliance & TV

Jones Appliance owner David Jones (center) accepts his Dealer of the Year award from BrandSource President Tom Bennett, left, and board member Jeff Zeglin at the Nashville Convention.

Serving the greater Iowa Falls community for 40 years

By YSN Staff

We continue our tribute to the current class of BrandSource Dealers of the Year with a round of applause for Jones Appliance & TV of Iowa Falls, Iowa.

Owner David Jones was chosen for the award by his fellow Maytag Channel members and was honored at the BrandSource National Convention in Nashville.

Jones Appliance & TV has been serving the greater Iowa Falls community since 1982, when it was founded by Donald and Lois Jones. Now, 40 years later, the family business is operated by their children David and Lisa; Lisa’s husband Luke; and six full-time employees.

Though headquartered in Iowa Falls, the retailer serves the home appliance needs of multiple Corn Belt communities within a 35-mile radius of the store. As David noted, “Our business was founded and continues to this day to be focused on our customer service and our ability to help our friends and neighbors in their time of need.” That, he said, has a been key to the company’s success.

Jones also credits BrandSource for his business’s continued growth, not only for its guidance and support during the pandemic, but for providing e-commerce and digital marketing services that allow it to effectively compete with national retail chains.

“BrandSource is truly more than just a group we belong to,” he said. “It has become a partner in our business, and without that partnership I don’t know where we would be today.”

The BrandSource Dealer of the Year awards are presented annually to members who have shown their continued support of BrandSource and its direct suppliers. Dealers of the Year must demonstrate that support by attending regional meetings as well as national events such as the Convention and BrandSource Summit.

Honorees were selected by the membership within each of the organization’s 14 Regions, and are saluted for their commitment to excellence in the retail industry and to their fellow BrandSource dealers.

A well-deserved congratulations to David, Donald, Lois, Lisa, Luke, and the crew at Jones Appliance & TV.

BrandSource, a unit of YSN publisher AVB Inc., is a nationwide buying group for independent appliance, furniture, mattress, and CE dealers.