BrandSource, Citi Renew Longstanding Relationship

Partnership continues best-in-class program with newly reduced pricing

By YSN Staff

Over the last decade BrandSource members have entrusted Citi Retail Services — one of North America’s largest and most experienced retail credit solution providers — with delivering innovative credit options for their valued customers.

Now, with a new, multi-year extension finalized between the two partners, customers can be assured that their existing options will continue into the future.

In addition, Citi Retail Services announced that effective Jan. 1, 2022, nearly all available Citi credit plans will see reduced pricing. By providing valued BrandSource dealers with this cost-of-sales relief, dealers are well-positioned within the ever-evolving marketplace to help build long-term loyalty with customers and prospects.

“Citi Retail Services has been a steadfast, trusted partner for BrandSource dealers throughout the years,” said Jim Ristow, CEO of BrandSource parent AVB Inc. “Together, Citi Retail Services and BrandSource will continue to identify innovative payment and credit solutions for our dealers.”

“We are thrilled to renew our relationship with BrandSource,” added Jen Longino, General Manager at Citi Retail Services. “Over the last few years, we’ve seen a significant evolution of the retail landscape and remain confident that our partnership with BrandSource provides dealers with a competitive edge. This multi-year extension underscores our joint focus on driving growth and success among BrandSource dealers, while fostering deeper relationships with customers.”

The BrandSource Credit Card program with Citi Retail Services, launched in 2012, provides customer financing for purchases at the more than 5,000 locally owned BrandSource dealers across the U.S. The card provides BrandSource customers with special rebates and offers, e-commerce functionality, no-interest financing options, and a simple application process, including in-store credit approval.

BrandSource, a unit of YSN publisher AVB Inc., is a nationwide buying group for independent appliance, furniture, mattress, and CE dealers.