The One New Year’s Resolution You Need to Keep

Your business’s health could depend on it.

By Rich Lindblom

Can you guess the busiest day of the year at my health club?  Yep, Jan. 1.

Do you know what the second busiest day is?  Right again, Jan. 2.

How about the third busiest day?  Bingo, Jan. 3. 

Now fast-forward a month and guess what? It’s like it’s Dec. 31 all over again. All those people who made getting in shape their New Year’s resolution will have already given up on it.  Why?  Because it’s not easy. Getting in shape is hard work.  In fact, keeping just about any New Year’s resolution is usually hard work.

It happens every year; people get a couple of glasses of champagne in them and start making all kinds of resolutions they will never keep:

  • Stop drinking.
  • Stop smoking.
  • Stop swearing.
  • Stop lying.
  • Lose weight.
  • Get in shape.
  • Learn how to play a musical instrument.
  • Write a book.
  • Make more money.
  • Be a better husband/wife/father/mother.
  • Stop being such a bully.
  • Stop being such a pushover.

Do this, don’t do that … you get the idea.  Of course, the goals are well intended at the time, but all too often there is no follow-through.

But right now, in these last days of 2021, I am going to challenge each and every one of you to make a very specific New Year’s resolution of your own. And more importantly, I want you to keep it!

That resolution would be … to make one major change in your business in 2022.

And I’m not talking about finally getting around to cleaning your disgusting customer restroom either.

I am talking about a significant change, one that truly moves the needle for your company.  Something that is going to impact your business over the long haul.

Because of its importance, I would ask that you don’t rush into this challenge or take it lightly. You’ve got three days until New Year’s Day, so take the time to think about it.  And whatever you do, make sure that it is an attainable goal, because if it’s nothing more than a pipe dream, why bother?

I’d be willing to bet that every single one of you has a to-do list for your company that you intend to get around to “one of these days.”  Well, here’s an idea: How about making Jan. 1, 2022, that day?

Sure, it will be a little different for everyone.  But here are a couple of thoughts that I came up with right off the top of my head:

  • Remodel your existing store (Newsflash: The ’80s just called and they want their store back).
  • Open an additional location. You’ve been wanting to do it for years, take the plunge.
  • Expand your current location to offer more products to your customers.
  • Add an outside salesperson and grow your builder/remodeler business.
  • Add a new product line that’s guaranteed to grow your business. (And no, adding the same product from a different brand does not count).
  • Dramatically expand your store hours. Maybe you start staying open weeknights and weekends?
  • Upgrade your website; make it eye-catching, dynamic, and fully transactional.
  • Embrace digital marketing and make a financial commitment to a yearlong campaign.

So, let me ask you … What will your New Year’s resolution be for 2022? 

Here’s a bonus tip: Write down your resolution and carry it with you in your wallet or purse.  Better yet, frame it and hang it on the wall in your office or over your door so you are constantly reminded of it.

The bottom line is that if you want to remain profitable and relevant in the eyes and minds of your customers, you need to change.  And there is no time like the present.

I have three goals in mind with my columns: To motivate, educate and entertain.  If I have achieved at least one of those, then I have done my job. Don’t be shy about letting me know if you agree or disagree for that matter. Write me at egvrich@gmail.com.