Midea Expands Appliance Portfolio

Midea’s contemporary kitchen collection features stainless steel finishes and smart technology.

By Alan Wolf, YSN

  • Chinese vendor makes a major statement in major appliances
  • Introduces four-piece kitchen suite
  • Focused on innovation, performance, value, and style

Midea America, the U.S. arm of the Chinese appliance giant, is gunning for your customers’ kitchens.

The New Jersey-based business said it has developed a full kitchen suite, replete with dishwasher, French door fridge, slide-in range and OTR microwave, that brings style, innovation, performance, and “unprecedented value” to American homes.

Midea describes the move as a major foray into full-size appliances following its global focus on the home comfort and tabletop cooking categories.

Related: Midea Sounds Global Chip Alarm

“We are committed to bringing purposeful innovations to life and providing consumers with quality appliances,” said Kurt Jovais, president of Midea America. “Our new line of products meets the demand customers seek with smart, convenient and aesthetically-pleasing appliances at affordable prices.”

The contemporary collection includes:

  • The whisper-quiet 45dBA dishwashers include three-rack and “angle wash” models, the latter featuring water jets that target dirt from multiple angles.
  • The French door fridge features three cooling zones and multiple evaporators to manage humidity, keep food fresher longer, and leave ice odor free.
  • Four slide-in ranges with edge-to-edge cooktops, air-fry convection modes, blue backlit knobs, and glass touch-control panels.
  • Large, 1.9-cubic-foot OTR microwave ovens with moisture sensors that automatically adjust cooking times and powerful two-speed 400 CFM ventilation fans.

Jovais’s corporate parent was founded more than 50 years ago in Guangdong, China, and has since grown into a Fortune 500 company with more than 150,000 employees providing OEM and branded products in 195 countries. In the U.S., it operates a massive R&D facility in Louisville, Ky., and an Emerging Technology Center in San Jose, Calif. The manufacturer describes itself as the world’s largest appliance maker and its CEO, Paul Fang, has spoken openly of its interest in acquiring Electrolux or Whirlpool.