Denny’s Appliance Receives Dealer of the Year Award

Denny’s owners Debbie Rogge (second from left) and Kayla Dewberry accept their Dealer of the Year award from BrandSource President Tom Bennett (far left) and board member Jeff Zeglin at Convention21.

By Alan Wolf, YSN

We continue our tribute to 2021’s BrandSource Dealers of the Year with a round of applause for Denny’s Appliance of Menomonie, Wis.

Owners Debbie Rogge and Kayla Dewberry were chosen for the award by their fellow Greater Midwest Region members and were honored at the BrandSource National Convention in Nashville.

Denny’s had been serving Menomonie and surrounding areas since 1979 and was acquired by the Rogge family in 2000. Under their ownership, Denny’s remains a small family business with a wide footprint in western Wisconsin, growing consistently for the past 10 years.

Starting five years ago, the business began transitioning to a “By Appointment Only” approach to appliance sales, providing the customer with undivided attention during their visit. The same white-glove service also extends beyond the sale to home installation.

In addition, Denny’s services all the appliances its sells through the life of the product. As Debbie Rogge explains, “Our customers don’t just come to Denny’s for appliances; they come for peace of mind.”

The BrandSource Dealer of the Year awards are presented annually to selected members who have shown their continued support of BrandSource and its direct suppliers. Dealers of the Year must demonstrate that support by attending regional meetings as well as national events such as the Convention and BrandSource Summit.

Honorees were selected by the membership within each of the organization’s 14 Regions, and are saluted for their commitment to excellence in the retail industry and for their service to their communities and fellow BrandSource dealers.

A well-deserved congratulations to Denny’s Appliance!

BrandSource, a unit of YSN publisher AVB Inc., is a nationwide buying group for independent appliance, furniture, mattress and CE dealers.