Best Buy aims to corner the market with its Totaltech loyalty plan.
By Alan Wolf, YSN
In an effort to take consumers out of the marketplace and make them their own, Best Buy has rolled out a $200 a year membership program that’s chockablock with appliance and CE perks.
The retailer’s Totaltech loyalty plan, which was piloted in test markets last spring, offers delivery, standard installation, haul-away, service, and around-the-clock tech support at no extra charge beyond the annual fee.
The perquisites of membership include up to two years of product protection on most Best Buy purchases and 20 percent off labor for out-of-warranty repairs. Other extras include white-glove support via phone and chat; an extended 60-day return and exchange window; and exclusive pricing and access to limited-availability products throughout the holiday selling season.
“Technology plays an increasingly crucial role in our lives today, and each customer needs technology in a different way,” said Allison Peterson, the company’s chief customer officer. “That’s why we created Totaltech, to not only meet all of these needs, but also to give them a heightened sense of confidence — in getting a great price, in using their tech and by knowing we have their back if something goes wrong.”
With the collapse of RadioShack in 2017, Best Buy remains the last national consumer tech chain still standing, with about 947 U.S. flagship stores.