Best Buy is plugging into e-vehicles.
By Alan Wolf, YSN
Best Buy is careening into a whole new product category with the addition of electric bicycles, scooters, mopeds, hoverboards, go-karts and related accessories.
The new collection includes top brands within the e-transportation arena, including Unagi, Bird, Segway-Ninebot, SUPER73 and SWFT. The last remaining national CE chain launched the assortment online in time for the extended Labor Day sales weekend, and plans to begin rolling it out to select brick-and-mortar stores in October.
Best Buy’s entrée into e-vehicles follows increased demand for personal transportation amid the pandemic. According to The Verge, millions of consumers turned to two-wheelers last year as a safe and socially-distanced way to get out of their homes, get some fresh air, and get where they’re going cleanly and cheaply.
“There’s been incredible innovation in the e-transportation space,” said Best Buy senior VP Frank Bedo, “and we know more customers are looking for ways to efficiently and sustainably commute.”
Retails range from $138 for a Razor e-scooter to $4,700 for a Segway dirt e-bike, and accessories include helmets, pads, bags and carriers, lights, locks and GPS devices. In addition, the chain is supplementing its hardware sales with a $100 Geek Squad e-bike service that includes assembly and at-home brake, seat and handlebar adjustments.
The first ten flagship stores to carry the e-transportation assortment are located in Austin, Los Angeles, San Francisco, Seattle, New York, Tampa, Orlando, Miami and Puerto Rico.