The Appliance Outlet Harnesses Home Furnishings Synergies

Jimmy and Lisa Caldwell have outgrown their store three times since adding high-end home furnishings to their appliance mix.

By Dori Easterson, YSN

In 2015, Jimmy Caldwell started out in retail with his wife Lisa as a scratch-and-dent dealer in Crawfordsville, Ind.

In less than five years, The Appliance Outlet switched its focus to factory-fresh goods while the couple expanded into furniture and mattresses with an ancillary business called Caldwell’s Furniture & Bedding.

Jimmy and Lisa Caldwell

The Caldwells’ dedication and hard work paid off with triple honors last year: Their local Montgomery County named The Appliance Outlet the area’s Best Appliance store, while Caldwell’s Furniture & Bedding was chosen as the county’s Best Home Furnishings store and Jimmy was hailed as Montgomery’s Best Salesman.

“When we started the appliance division five years ago, we had very clear, long-term goals,” he recounted. “To say we’ve been blessed beyond comprehension would be an understatement.”

Caldwell continued, “Just under two years ago we started serving high-quality home furnishings along with our appliances. During that time, we were fortunate to outgrow our store not once, but three times.”

The couple recently joined BrandSource and wasted no time leveraging the many benefits of membership, including an Alta 360 transactional website; vendor programs; and consumer financing, to name a few.

So, congratulations to Jimmy and Lisa, and welcome to the family!

BrandSource, a unit of YSN publisher AVB Inc., is a nationwide buying group for independent appliance, mattress, furniture and CE dealers.