What’s Cooking at Electrolux

Electrolux North America chief Nolan Pike chats with warehouse workers at the company’s new 525,000-square-foot facility.

By Alan Wolf, YSN

June was a busy month for Electrolux, which opened the doors to both a state-of-the-art cooking products warehouse and a new partnership with SideChef, the online recipe platform.

The new warehouse, located in Springfield, Tenn., is the first section of a more than $250 million expansion of the company’s cooking campus, which is home to a large R&D team and will begin producing wall ovens and freestanding gas and electric ranges later this year.

“We are modernizing our factory, advancing our employees’ manufacturing skills and making a significant investment in the Springfield community,” said Nolan Pike, head of Electrolux North America, at a ribbon-cutting ceremony last month. “Today’s celebration opens our new state-of-the-art, energy efficient warehouse, the first section of the expansion to launch.”

The new 525,000-square-foot warehouse connects to the new factory by way of a quarter-mile-long underground tunnel, and is making a positive climate impact by eliminating 10,500 18-wheeler truckloads from the road each year that would have otherwise shuttled products and supplies to an older and more distant warehouse. The warehouse will also have a truck drivers’ lounge and new dog run to accommodate any canine travel companions.

Elsewhere, Electrolux has cooked up a new partnership with SideChef that provides a complimentary one-year Premium subscription to the food-prep platform with the registration of a new appliance from vendor’s latest kitchen suite.

Registered consumers can also access more than 800 exclusive on-demand cooking classes from world-renowned culinary experts, including the winner of Top Chef Masters, contestants from MasterChef, The Great British Baking Show, and more. Each culinary expert provides instructional guidance with step-by-step videos, cooking techniques and tips, and voice-guided cooking. All recipes are shoppable with ingredient lists and options to purchase through Amazon or Walmart.

“For a long time now, cooks have brought online recipes to the kitchen. Today, the recipe experience and guidance can come standard with their Electrolux kitchen appliance purchases, for an all-inclusive offering,” said Kevin Yu, CEO and founder of SideChef. “We are thrilled to have a world-class partner in Electrolux, known for quality and innovation, to bridge the digital and hardware, into one unified product experience.”

Eligible appliances include Electrolux’s induction cooktop and connected double wall oven, which features air sous vide, steam bake, steam roast and air fry cooking modes.