LG, Whirlpool Stirring Up the Washer Market

LG’s updated agitator features a four-way wash motion.

By Alan Wolf, YSN

Agitators, once dismissed as tough on fabric (back when the first frontload washers were ushered in), are enjoying a renaissance of sorts.

At least two vendors — Whirlpool and LG Electronics — are now shipping models that feature new twists on the old pole technology.

For LG, the agitator found within its Mega Capacity Smart top loader (model WT7305) provides a four-way wash action that moves clothes left and right and up and down “for a thorough yet gentle clean,” the company said. Offering what it describes as a fresh take on the classic top-load washer, LG said it “took everything consumers love about the traditional top-load agitator washer and kicked it up a few notches with faster, more thorough cleaning.” Indeed, when combined with LG’s rapid “TurboWash3D” technology, laundry loads can be completed in as little as 37 minutes, saving consumers time.

The WT7305 carries a suggested retail of $999, while a sister version that replaces the advanced agitator with a high-efficiency impeller lists for $699.

Meanwhile, Whirlpool did top load one better by combining the best of both approaches. Its Top Load Washer with 2-in-1 Removable Agitator (model WTW8127LC) is just that — a washer whose multiple-motion agitator post can be removed to accommodate large loads, leaving an impeller in place. “With two ways to wash, our new [washer] is twice the washer you have at home,” said Whirlpool brand senior manager Nelly Martinez.

Unfortunately for BrandSource dealers, the concept so far remains exclusive to Lowe’s, where the 2-in-1 sells for $1,299.