Sealy Updates Mattress Line with Largest-Ever Launch

The Lacey Mattress, from the Sealy Posturepedic collection, is part of an all-new and expanded product portfolio.

By Alan Wolf, YSN

Tempur Sealy has begun to roll out what it describes as the largest product launch in the company’s 140-year history.

The all-new and expanded bedding portfolio spans the vendor’s Sealy Essentials, Posturepedic and Posturepedic Plus lines, with queen-mattress price points ranging from $199 to $1,999. The collection, which includes a range of innerspring, foam and hybrid options, incorporates technologies like ultra-responsive coils, memory foams and cool-to-the-touch covers to provide enhanced support, durability and comfort, Sealy said.

According to Tempur Sealy chairman/CEO Scott Thompson, the new lineup features “a new generation of Sealy Posturepedic mattresses and a streamlined Sealy portfolio that is designed to make the shopping experience easier for consumer and the retailers helping them.”

“We are proud to build on Sealy’s history of delivering unrivaled support, comfort and quality,” he said.

Delivering on that promise within the new Posturepedic collection are the aforementioned motion-absorbing coils and breathable covers, along with the company’s proprietary Surface-Guard Technology, an EPA-registered antimicrobial, antibacterial and antiallergen treatment for mattress surfaces.

Sealy said it has begun shipping the new range of models to select accounts and will introduce additional models throughout the year. It is unclear, however, what impact, if any, the nationwide foam shortage will have on the timetable.