Serta Introduces iComfort Limited Edition Mattress

Serta’s new entry-level iComfort foam mattress can retail for an unprecedented $999 queen and still deliver 60 points of margin.

By YSN Staff

Serta Simmons Bedding is rolling out a new entry-level mattress to its flagship iComfort line. 

Called the iComfort Limited Edition, this new model is designed to retail at $999 for a queen mattress and deliver a full 60 points in margin.

Manufactured in the U.S., the Limited Edition carries the same cooling story that revolutionized the memory foam mattress sector since the original iComfort models were originated in 2011.  The 10-inch profile bed features a cool touch cover and multiple levels of gel foams.

The iComfort Limited Edition has been introduced to provide an easy-to-sell premium option for shoppers considering middle-price beds. It will also serve as a reason for people to experience the entire iComfort mattress selection.

BrandSource is excited about the new product line and the opportunity it offers to its dealers. “As a retailer, I can’t think of a better way to drive traffic and close sales than having a Serta iComforter and at the incredible value being offered,” said Chad Evans, vice president of merchandising for BrandSource parent AVB.

Watch a video of the announcement featuring Chad Evans. iComfort Exclusive Deal

To ensure the success of the model, Serta is making floor samples available to retailers with a quick 14-day turnaround. Inventory and sold customer orders will be manufactured and shipped in as little as seven days. Further, Serta is investing heavily in marketing during key mattress selling holidays and will promote the Limited Edition in national advertising at $799 for a queen mattress.

Retailers wishing to add the iComfort Limited Edition mattress to their lineup can contact their local Serta territory manager for more details and to sign up.

BrandSource, a unit of YSN publisher AVB Inc., is a nationwide buying group for independent appliance, home furnishings and CE dealers.