By Alan Wolf, YSN
It’s no secret that COVID-confined consumers have embraced e-commerce at an eye-popping pace, leaving physical-only retailers in the dust.
BrandSource members also know that AVB Marketing, the group’s e-commerce, digital advertising and social media arm, had been busy building a digital armada long before the pandemic, in anticipation of an eventual online migration. The advanced planning drove a 718 percent increase in ad-related purchases for its member dealers last year, which has only spurred the organization to double down on its digital magic in 2021.
Next week, AVB Marketing will recap its latest digital innovations and offer a sneak peek at the next-generation of e-tail tools that will keep BrandSource dealers ahead of pack. Dubbed “The Full Stack,” this hour-long marketing and technology forum will unveil a host of proprietary innovations to enhance the online shopping experience and engage an increasingly sophisticated consumer.
Among the highlights:
- Adding pizazz with Google Discovery Ads
- Tapping into Over-the-Top TV
- Supercharging AVB’s state-of-the-art Alta websites
- Bringing the online wizardry in store
- Pre-recorded product demos featuring top sales associates
Led by AVB’s Chief Marketing Officer John White and his team, the live event will also field questions from an industrywide audience comprised of members, manufacturers and media. So mark your calendars for Tuesday, Feb. 2 at 9:30 a.m. Pacific, 11:30 a.m. Central and 12:30 p.m. ET and hold onto your hats for a dizzying ride into retail’s future.
Here’s how to log in:
iPhone one-tap: US: +16699006833,,99826838326# or +12532158782,,99826838326#
Telephone: Dial US: +1 669 900 6833 or +1 253 215 8782 or +1 346 248 7799
Webinar ID: 998 2683 8326
International numbers: https://avbinc.zoom.us/u/ac5FLJ792G
BrandSource, a unit of YSN publisher AVB Inc., is a nationwide buying group for independent appliance, furniture, mattress and CE dealers.