BrandSource Seals the Deal with iDEAL

By Allyssa Baird, YSN

While the ink is still drying on their new membership contract, BrandSource welcomes iDeal Furniture of Georgia to our dealer family.

Owned by Donna Reid and her husband, Tony, the couple decided to sell their former fitness center business to their son and embark on a new journey into the furniture industry.

“We needed a new adventure and ran across an ad for iDeal Furniture,” Donna explained. “After researching furniture for our daughter and new son-in-law, we realized the margins for this category are high and decided to dig deeper into the iDeal Furniture opportunity.”

Besides furniture, their shiny new showroom in Hampton, Ga., also features mattresses, décor and other home accessories.

Although only a member since Sept. 1, the Reeds are already leveraging BrandSource’s merchandising clout, and take pride in the fact that their customers receive a personalized experience. “If we don’t have what the customer is looking for in our showroom, we can help them find exactly what they want,” Donna stated proudly.

The company, part of the iDealBUY family of independently-owned stores, has also leveraged AVB Marketing’s e-commerce savvy with a newly-launched website developed by AVB Marketing, and has been connecting with vendors through Region Manager Harry Buntyn and the BrandSource Member Relations team.

So welcome aboard, iDeal Furniture of Georgia, and here’s to a bright future together!

BrandSource, a unit of YSN publisher AVB Inc., is a nationwide buying group for independent appliance, mattress, furniture and CE dealers.