ProSource Promotes Bashford, Dantonio to Senior Director Posts

ProSource’s Dantonio and Bashford

By Alan Wolf, YSN

BrandSource’s consumer tech affiliate ProSource has promoted Tim Bashford and Sherry Dantonio to senior director positions.

Bashford, previously director of field management, was named senior director, sales. In his new post, he will continue to lead the A/V and custom integration group’s district manager team and manage select group initiatives such as ProSource’s healthcare program.

Bashford joined ProSource at the time of its founding in 2014. Before that he held various management positions at BrandSource and ProSource precursor HES (Home Entertainment Source), and earned his consumer tech stripes at Hitachi Home Electronics.

He said his goal as senior sales director is “to lead the collaboration of our member and vendor partners” by serving as a conduit between members and management.

Dantonio, a beloved member of the ProSource leadership team, has been promoted from director of membership to senior director, education and member recruitment. The onetime HES membership director will continue to honcho all ProSource recruitment efforts and prospective member vetting, and has been given added responsibility for developing new educational initiatives such as ProSource University, while continuing to oversee the group’s Summer Education Series and all trainings and seminars at the annual ProSource Summit and Spring Meeting.

“I feel fortunate to be part of such an amazing organization, where we are all motivated by the success of our members and vendor partners,” Dantonio said. “Building ProSource University … has been a personal passion [and] I look forward to continuing to grow our membership base and developing educational offerings that will benefit our current and future members.”

Dave Workman, president/CEO of ProSource, described Bashford and Dantonio as “two key executives who are driving the organization’s future.”

“Tim and Sherry are invaluable members of our leadership team,” he added, “and we are proud to recognize their passion, hard work and success.”

BrandSource, a unit of YSN publisher AVB Inc., is a nationwide buying group for independent appliance, mattress, furniture and CE dealers.