Allen Home Center Finds a New Home with BrandSource

By Allyssa Baird, YSN

BrandSource extends a warm welcome to another brand-new member: Allen Home Center of Belmond, Iowa.

Principals John and Jenna German purchased the single-store business last January following an extended courtship with the owner. The shop had been on the market for a while, and the seller kept pitching it to John each time he called to place orders for his previous venue. Eventually the couple decided to get serious and finalized the purchase.

One day Dave Jones of Jones Appliance, a BrandSource member in nearby Iowa Falls, was helping the German’s with a refrigerator sale when he started telling them about group. The couple thought it sounded like a great organization to join (it is!) and could help them grow their brand-new business (it could!).

“We are a small-town business that offers great service,” Jenna told YSN. “We don’t want to be known as the cheapest or the quickest, but we do want to be known as the best.”

The BrandSource family looks forward to getting to know John and Jenna better and helping them build their business. With a new AVB Marketing website coming to Allen Home Center and new financing opportunities in the offing, the German’s are well on their way. Welcome aboard, guys!

BrandSource, a unit of YSN publisher AVB Inc., is a nationwide buying group for independent appliance, mattress, furniture and CE dealers.