Kimbrell’s Opens Third New-Concept Showroom

Kimbrell’s new-format stores are larger, more contemporary… and pricier.

By Alan Wolf, YSN

BrandSource member Kimbrell’s Home Furnishings already blankets the Southeast with more than 50 stores.

But over Labor Day weekend, the Charlotte, N.C.-based business formally opened its latest location, completing a trio of new-format stores that are setting the stage for even further expansion.

According to a report in FurnitureToday, a leading industry publication, the new addition, located in Wilmington, N.C., comes nearly one year after Kimbrell’s began a $15 million push into eastern North Carolina with reimagined showrooms in Jacksonville (October 2019) and Greenville (February 2020). The Wilmington grand opening was delayed by about four months due to COVID-related store closings, inventory shortages and consumer demand, the company said.

Each store occupies a former Toys “R” Us site, nearly doubling their size from Kimbrell’s average 25,000-square-foot boxes, and all three feature a new logo outside and a revamped assortment and showroom design within.

Specifically, the 105-year-old company dropped “Bedding, Electronics, Appliances” from the new stores’ signage, reflecting the chain’s core home furnishings business, while the sales floors have an open, contemporary feel, with high ceilings, clear sightlines, track lighting and more “airy” displays, the publication reported. The spacious design reflects the buildings’ larger footprints as well as a move up the pricing scale, with its all-promotional assortment reduced to only 20 percent of the mix, and premium names like Kingsdown, Tempur-Pedic and Stearns & Foster added to the lineup.

“It’s a vision of what we want the future of our stores and company to look like,” area supervisor Carol Faircloth told FurnitureToday.

Indeed, Kimbrell’s, which also operates stores in Georgia and South Carolina, said it is already eyeing additional markets in eastern North Carolina and will use the new showrooms as a template to update existing locations.

Hat tip to FurnitureToday.