Kalorik is donating $10 from the sale of each custom-designed air fryer to a children’s charity.
By Alan Wolf, YSN
With consumers preparing more of their meals at home during the pandemic, air fryers (a.k.a. countertop convection ovens) have assumed a new mass appeal.
None of this has been lost on Kalorik, the iconic small-appliance maker that was founded 90 years ago in Belgium. To commemorate its ninth decade in business and claim its share of the air fryer frenzy, the Miami-based brand has just released a limited-edition model featuring whimsical, eye-catching imagery.
The custom artwork is based on one of four designs elicited from a quartet of foodie influencers and executed by graphic artist Luiza Lafitte. More than 6,000 fans and followers voted for their favorite sketch, and wellness influencer Katie Lemons’s harvest image was chosen for its bright spring colors, its themes of reawakening and rebirth, and its connection between food and spiritual well-being, Kalorik said.
The company supported the “90 Years of Kalorik” campaign with Facebook and Instagram ads that helped drive more than 1.3 million impressions and reach over 788,000 unique users, and also hosted a giveaway that drew thousands of entries and boosted the company’s Instagram following by 19 percent.
In addition, Kalorik is donating $10 from the sale of each commemorative air fryer to Feed My Starving Children, a non-profit organization that will provide 40 nutritious meals from each proceed to youngsters in need.
“For almost a century, Kalorik has focused on developing innovative appliances that combine advanced technology with user-friendly operation,” said CEO Uri Murad. “With this limited-edition air fryer, we’ve expanded our horizons to incorporate our passion for the arts and aligned ourselves with a humanitarian cause that’s close to our hearts.”
The 5.3-quart Pro XL model retails for $149.99. For more information, contact marketing manager Kim Misrahi at firstname.lastname@example.org.