BrandSource Releases Playbook for Servicing Members

By Alan Wolf, YSN

Last year BrandSource created a National Service Committee to address the unique challenges facing the 75 percent of members that perform their own appliance repairs.

Among those challenges: billing rates that don’t cover costs; finding and keeping qualified techs; and increasingly complex appliances with vendor-specific parts that require multiple — and costly — truck rolls.

Of all the Committee’s many initiatives over the past 14 months, perhaps none has been as eagerly anticipated as the Service Playbook. Released this week to BrandSource members, this exclusive, 32-page resource is a comprehensive tactical guide for self-servicing dealers that addresses everything from tech retention, training and compensation, to inventory control and fleet management. It even includes a calculator for determining competitive but profitable billing rates.

A prime example of BrandSource’s complimentary value-adds, the Service Playbook also offers advice on improving first-call completes, turning house calls into high-margin sales opportunities, and other best practices from BrandSource’s servicing members. It concludes with a complete listing of key vendors, industry associations, parts distributors, warranty providers and educational outlets, making it an indispensable guide for both new and seasoned servicing dealers.

A digital version of the Service Playbook, which will be updated regularly with the latest industry listings and trusted expert guidance, is available now in the BrandSource Backroom. A forthcoming print edition of the guide will also be distributed to members.

BrandSource, a unit of YSN publisher AVB Inc., is a nationwide buying group for independent appliance, mattress, furniture and CE dealers.