BrandSource Newcomer Oak & Sofa Makes Room for Appliances

By Allyssa Baird, YSN

BrandSource hails a new member from Central California, with locations in Fresno, Visalia, Bakersfield and Hanford. Oak & Sofa Liquidators has been a Central Valley furniture presence since 1991, when it was launched by Monica and Kevin Bice.

Current president Brandon Mason, who has held the post for the past eight years, is Monica’s brother-in-law and has been with the business for more than two decades. He began during his last year business school and started out by managing the company’s first combination oak and upholstery store, in Clovis, Calif.

Monica still has a hand in the business, albeit a small one, as does her dad, but Brandon and his wife Theresa are the majority owners these days.

Today, Oak & Sofa Liquidators offers “everything” in home furnishings, from dining, lighting, bedroom and mattresses to accessories and stationery and motion upholstery. The latter represents the bulk of the business, which is fed through domestic sourcing and container buys.

Mason said he sought out BrandSource for its appliance prowess, after furniture stores were deemed “non-essential” in California during the state’s COVID-related Phase I lockdown. Adding white goods to the mix has allowed all four stores to remain open.

Mason had previously considered extending his assortment to appliance and consumer electronics, and said the pandemic, along with the endorsement of his finance provider — a BrandSource partner — convinced him to join the group and expand his product portfolio.

As a new member, Mason is looking forward to leveraging multiple BrandSource services, including digital marketing and financing, once he gets his appliance business up and running.

Mason attributes the company’s longevity and success to a number of factors, including a deep inventory position, supported by a warehouse and in-store stock, that assures having plenty of merchandise on hand for immediate delivery.  Oak & Sofa Liquidators will also beat any price, be it a storefront or online competitor, and provides a high degree of personal service within a “no-pressure” environment to assure its customers get a quality product at the best price possible, he said.

So welcome aboard Mason and company, and congratulations on your newest chapter in appliances.

BrandSource is a nationwide buying group for independent appliance, mattress, furniture and CE dealers, and is a unit of YSN publisher AVB Inc.

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