Yesterday and Today: Erynn’s grandfather Gary Halvorson (far left) presents a prize truck to a customer in this 1970s photo. It’s held before the present-day showroom, which remains in the same location.
By Allyssa Baird, YSN
Halvorson Company may be new to the BrandSource family of dealers, but it’s been a household name in its hometown of Spicer, Minn., and its surrounding communities for 81 years.
Founder Allan Halvorson started the business in 1939, and three generations later the family operation is the go-to place for discounted GE, Café, Hotpoint and Haier appliances, Toro lawn and garden products, and heavy-duty truck parts and repairs.
Today the retailer is led by Allan’s grandson Todd Halvorson, as well as Todd’s son, Erynn Halvorson, who serves as Vice President and also fields the company’s marketing duties. Asked what has kept Halvorson hot for 81 years, Erynn pointed to its diverse product mix, which ranges from ranges and laundry pairs to lawnmowers and snowblowers. “It’s a unique combination that has jelled together quite well,” he said, and is further fueled by free delivery and installation on most appliance purchases, plus financing for appliances and lawnmowers.
Equally important, the Spicer Business of the Year award winner boasts of delivering “one of the finest customer experiences in Minnesota,” according to its website, and of its longstanding embrace of the appliance business. “That’s what we love, that’s what we do, and that’s what we know,” the site says. “The result? You get exceptional service for the life of your appliances.”
The Halvorson family recently left another buying group to join BrandSource for the better fit, and found that AVB Marketing brings the same high level of performance he provides his own customers. “You guys are willing to help us, unlike the previous team we had manage our website,” Erynn said. “You are awesome in that you’ve already had so many wonderful BrandSource folks contact us, willing to help us make the best possible website we can have.”
Like Halvorson Company, “All of you have lots of experience and focus on connecting with the consumer,” Erynn continued, “which is very important in this day and age. You guys are true professionals at what you do; I’ve seen the previews of our website and we’re blown away. We are just super looking forward to working with you!”
And we you, Todd and Erynn. Welcome aboard!
BrandSource, a nationwide buying group for independent appliance, mattress, furniture and CE dealers, is a unit of YSN publisher AVB Inc.