BrandSource welcomes National Mattress and Furniture to the AVB family. The business, founded in 1999 in Coeur d’Alene, Idaho, by Michael O’Neill, serves Coeur d’Alene, Sandpoint and Northern Idaho, as well as Spokane, Spokane Valley and the surrounding Washington regions.
With just one location, the company has grown into a family business, with Michael’s daughter Brittney working the sales floor and adding design consulting to her duties, while wife Karla serves as Marketing Director, handling networking, social media and website product information full time.
It was just a few years ago that National Mattress rebranded itself, adding furniture to its logo and showroom. Now, after more than two decades in business, not only have the O’Neills survived the big-box mattress chains but continue to grow every year. Explains Karla, “We are not an ‘in your face,’ buy-now-and push-out-the door business. We are very proud of our beautiful showroom and Mattress 101 blog page. Our reviews show the type of shopping experience we offer, and customers love it!”
Adds Michael, “We also have a very strong referral program and offer friends and family pricing, as well as senior, law enforcement and first responder discounts.”
The family said it joined BrandSource because the benefits exceed those of other groups, and pointed to an AVB Marketing website that now features an Ashley Furniture kiosk and a transactional shopping cart. We’re glad National Mattress and Furniture chose to join our family. Welcome aboard Michael, Karla and Brittney!