LG Marketing Chief David VanderWaal Stepping Down

By Alan Wolf, YSN

Longtime LG marketing whiz David VanderWaal is leaving the company after 13 years.

VanderWaal, whose earlier agency work included such appliance clients as Maytag, Whirlpool, Bosch, Amana and Jenn-Air, joined LG Electronics USA in 2007 to run its in-store marketing across all retail channels. Within five years he was heading the company’s home appliance marketing initiatives; was promoted a year later from Director to Vice President and inducted into the Point of Purchase Advertising International (POPAI) Hall of Fame; added home entertainment to his responsibilities in 2014; and was named a Senior Vice President in 2018.

In a Linkedin post, VanderWaal said he decided to end his LG tenure at the end of July. “I have loved this job, enjoyed the fabulous people I’ve worked with, and have nothing but respect for this amazing company,” he wrote. “After more than 13 years however, I’m ready for new life challenges. I’ll be treating myself to a sabbatical so I can spend more time with my family. Then, we’ll see what’s next for opportunities that keep me challenged.”

His family includes daughter Grace VanderWaal, the ukulele-strumming singer-songwriter who captured the country’s heart, and a first-place win, on NBC’s “America’s Got Talent” in 2016.

Filling his role at LG Electronics USA is Peggy Ang, a former Samsung and Sony exec who joined LG in 2016 as head of Home Appliance Brand Marketing. She is joined by Chris Hong, who has returned to LG after 23 years to lead the company’s digital transformation strategies and initiatives in North America.