Doing Business in the ‘New Normal,’ Part II

By YSN Staff

AVB will hold the second in a two-part webinar series tomorrow (Tuesday, May 12) on conducting business in the “new normal.”

During the half hour, Jennifer Walker, AVB’s Director of Business Operations; Danielle Diaz, Senior Director of Marketing; and Grant Hancock, Director of Merchandising, will continue their discussion of best practices and suggested guidelines for BrandSource members as states lift their stay-at-home directives and sidelined stores begin reopening.

Topics will include:

  • the heightened role of e-commerce, both during and after the health crisis
  • a timeline for economic recovery
  • in-store safety signage from AVB
  • product availability
  • search engine marketing and Facebook dynamic ads

The webinar will begin at 12:30 p.m. Central; check your email for the link, which is also available in the Backroom.

BrandSource is a unit of YSN publisher AVB Inc.