AVB to Members: Keep ‘Google My Business’ Current

In the first of this week’s bi-weekly Marketing and eCommerce Webinars, members were apprised of new Beautyrest and Serta programs, extended terms for BrandSource’s private label credit card, and glitches in Google’s “Google My Business” (GMB) platform.

First to Google: AVB Marketing’s Danielle Diaz and Alisha Starelli advised dealers that Google’s free business listings service has limited functionality and is experiencing “major delays” in reviewing user claims and verifications and updating information edits. Such features as videos, new reviews and replies, and any question-and-answer dialogues are currently unavailable, they reported, and members were urged to contact their AVB Marketing account team for support, as “It helps when multiple hands are in the mix,” Diaz said.

Despite the glitches, Diaz described Google My Business as “extremely critical to the consumer journey and essential to your online marketing” and encouraged dealers to keep their listings current.

In addition, Google My Business has added a new COVID-19 post type, Starelli said, where members can list updated business hours, safety procedures, delivery parameters and any other operational changes. She also advised dealers to utilize GMB’s free text messaging feature, which is “a great way to connect with consumers.”

“We can help you,” Starelli reminded members, who may need assistance in managing their listings.

On the merchandising front, BrandSource Merchandising VP Chad Evans announced a new assortment of SKUs under the Beautyrest and Serta brands that offer significant savings for dealers and their customers. He also touted newly extended deferred interest terms for BrandSource’s private-label credit card from Citi, which feature “heavily discounted rates” for dealers.

Details of the programs, as well as a replay of the webinar, are available in the BrandSource Backroom.