Friedman’s Strikes the Right Tone

In a just-completed TV spot now airing in its greater San Francisco market, Friedmans Appliance reminds viewers that “properly functioning appliances are essential for a healthy, safe and sanitary home.” Without directly referencing the healthcare crisis, the commercial also assures current and potential customers that the company is “practicing all precaution to safely serve you.”

In an email, Friedmans General Manager Matthew Leachman said he “never thought I’d do a commercial with no staff or customers in it, but this fits the current climate well.”

You can view the ad here.