BrandSource Launches Smart-Home Appliance Initiative; Adds Google Nest, Allstate Tech Support

By Alan Wolf, YSN

BrandSource has launched a series of initiatives at Summit 2020 to help members compete in the burgeoning smart-home market.

The effort leverages dealers’ expertise in home appliances as their entrée into the connected home arena, and taps AVB affiliate ProSource for its installation and integration know-how.

As AVB CEO Jim Ristow noted in today’s State of the Union address, most new appliances are already equipped with smart features and represent the most expensive and high-profile smart devices consumers will buy.

To supplement members’ smart appliance assortments and offer a complete smart-home solution, BrandSource has added the Google Nest family of connected products to Expert Warehouse’s offering, including WiFi mesh routers, Nest Hubs, Mini speakers, Learning Thermostats, Hello Doorbells, security cameras and Nest Protect smoke alarms.

Properly presented as complete appliance packages within BrandSource’s new kitchen vignette displays; complimented by a wide assortment of Google Nest products; and supported by local ProSource members to provide installation and home networking services, smart appliances can help members compete effectively in the growing and increasingly mainstream smart-home category.

To further help seal the deal and avoid those after-hours phone calls, BrandSource in partnership with ProSource is also introducing an exclusive, premium tech-support program through Allstate that provides 24/7 customer assistance for all connected products for a low annual fee — and is free for products protected under Allstate’s extended warranty plans.

“These initiatives are the next steps in the evolution of the in-store experience for our members and their customers,” Ristow said. “We’re taking it to the next level of product, solution and support.”

BrandSource is a unit of YSN publisher AVB Inc.