Bekins Stages Grand Reveal in Grand Rapids

Vendors and trade partners gather at Bekins’ grand unveiling in Grand Rapids.

By Jeff Johnson, Bekins

BrandSource member Bekins unveiled its newly expanded and remodeled showroom in Grand Rapids, Mich., last month with the award-winning dealer’s usual aplomb.

The appliance, electronics and custom integration chain revealed the changes before hundreds of trade partners at an in-store event, where representatives from multiple brands mingled with area builders, designers, architects and other trade partners.

Hors d’oeuvres were prepared by a local catering company and presented in the Sub-Zero, Wolf and Cove kitchen on one side of the showroom and at the opposite end within LG Electronics’ Signature Kitchen Suite (SKS) vignette.

Guests were also invited to vie for gifts from participating brands, with prizes ranging from a decorative apron to a trip to the SKS Experience and Design Center in California’s Napa Valley wine region.

Related: BrandSource Tackling Appliance Repairs

Founded in 1975 by Harvey and Barbara Bekins and now headed by their son Scott, the family-run business began with a lone showroom in Grand Haven and has since expanded to the Grand Rapids location and a warehouse and service center facility in Coopersville. Both showrooms feature live appliances with water, gas and electrical connections that allow customers to experience the products before purchasing, plus home-like displays created by local designers and builders that provide design inspiration for both appliance and electronics shoppers.

The company has been recognized for its showroom design, integration skills and high standard of service with no less than 22 awards, including an Innovative Showroom Award from the North American Retail Dealers of America (NARDA); multiple honors from CEDIA, Sony, Lutron and the local community and press; and was named both a ProSource Innovator of the Year (2015) and a BrandSource Dealer of the Year (2017).

To learn more about Bekins and its state-of-the-art, interactive showrooms, visit its website at

Jeff Johnson is Digital Strategist for Bekins, a member of the BrandSource buying organization. BrandSource is a unit of YSN publisher AVB Inc.