By Alan Wolf, YSN

Bedding resource Tempur Sealy International has promoted a trio of senior executives to top management positions, the company announced.

The three – Cliff Buster, Steve Rusing and Tom Murray – “have played key roles in the success of the Tempur Sealy business in the past,” noted Chairman/CEO Scott Thompson. “But more importantly, I am confident they are the leaders who will help lead Tempur Sealy into the future and meet the company’s business needs going forward.”

The promotions, effective Jan. 1, elevate Buster from Executive VP, North America to President, U.S. Direct to Consumer; Rusing from Senior VP of U.S. Sales to President of U.S. Sales; and Murray from Senior VP, Marketing to Executive VP and Chief Marketing Officer.

In his new role, Buster will oversee all U.S. direct sales for the company, including Tempur-Pedic and Sleep Outfitters retail stores, e-commerce sales and other direct channels.

For Rusing, the new title gives him responsibility for all of the company’s U.S. sales divisions, including all third-party and emerging channel retail relationships.

Murray, as CMO, will lead all new product development, product marketing, marketing communications and customer marketing activities in the U.S.

Based in Lexington, Ky., Tempur Sealy develops, manufactures and markets mattresses, foundations, pillows and other products under such brands as Tempur, Tempur-Pedic, Sealy featuring Posturepedic Technology, and Stearns & Foster. Its products are sold worldwide through retail partners, its own stores and online.