Super Bowl Spending: Did You Get Your Share?

By Alan Wolf, YSN

Super Bowl LIV is nearly upon us, and in the run-up to the Big Game consumers will spend a record $17.2 billion, the National Retail Federation (NRF) reports.

But if you think all that dough went to beer, snacks and Chiefs or 49ers jerseys, think again. While 80 percent of Super Bowl viewers will splurge on food and beverages and another 11 percent will buy team apparel and accessories, TVs and furniture also figured into their top five gridiron plans. (The fifth category is decorations.)

According to the NRF’s annual Super Bowl survey, conducted by Prosper Insights & Analytics, fully 9 percent of the 193.8 million adult Americans who plan to watch Super Bowl LIV have been shopping for a new TV to view it on. What’s more, another 6 percent of respondents were looking to add new furniture, including entertainment centers, to enhance the Big Game experience.

“(The) 2020 Super Bowl survey suggests this may be one of the strongest Super Bowls yet, with nearly 194 million adults saying they have plans for the big game,” the NRF said.

The figures are up from last year’s total spend of $14.9 billion for Super Bowl LIII and the $15.3 billion shelled out for Super Bowl LII. This year’s tally also represents the highest take since NRF began conducting the polls in 2005. The survey was fielded Jan. 2-9 among 7,267 adults age 18 and older and has a margin of error of plus or minus 1.2 percentage points, Prosper said.

The takeaway? If you sell TVs and/or furniture and didn’t get into the Super Bowl spirit this year, we’re throwing a flag on the play for sales interference, intentional grounding and delay of game. And if your store is in or near San Francisco or Kansas City, it’s an automatic first down for your competition!