By Alison Carrico, AVB Marketing

According to the National Retail Federation (NRF), the winter holidays are still the No. 1 seasonal spending event of the year.

Are you prepared to offer consumers the online shopping experience they’re looking for, or have you fallen behind the times? If so, you may not even be aware that you’re losing business.

There are many tools and tactics to keep shoppers engaged with your online store, and to make it as simple as possible for them to complete their purchases. For the 12 days leading up to Christmas, AVB Marketing will provide you with the information you need to succeed online. Your website should function as a separate store location if set up correctly, so check our social media accounts each day on Facebook, LinkedIn or Instagram to learn how to end the year, and the decade, with a bang! 

Wishing you a happy and bountiful holiday season…

Alison Caricco is Brand Manager at AVB Marketing, a unit of YourSourceNews publisher AVB Inc.