By Andy Kriege
The Greater Midwest Region held a town hall Oct. 24th in Appleton, WI. The response was so great that the Region Manager Roy Radloff had to scramble to book a larger venue. The new location at Charlie’s Steakhouse provided a perfect location for the oversized group and provide a great atmosphere for great food and great company.
The meeting was sponsored by GE and hosted by area sales manager Travis Tank. Travis provided an update on all things new at GE including new products and several promotional strategies to leverage marketing co-op monies as well as products being offered in the upcoming promotional period that offer the best margin opportunities. Travis also teased the GE/Star Wars promotions set to launch soon.
There were lively open round table discussions where members shared various strategies to leverage community involvement with the promotion of their local business as an integral part of their communities. There was also much discussion on additional margin opportunities that are often overlooked. “Stop chasing the price and charge appropriately for all our services” was a common theme of discussion