BrandSource Partners With Sharp On Expanded Kitchen Line

Sealing The Deal: From left, Sharp’s Peter Finnerty, AVB’s Chad Evans, Peter Weedfald of Sharp and AVB|BrandSource’s Jim Ristow and Tom Bennett celebrate their new partnership.

by Alan Wolf

BrandSource dealers will have group access to Sharp Home Electronics’ recently expanded kitchen appliance line under a just-signed pact with the manufacturer.

The program includes the company’s trademark built-in Microwave Drawer Ovens, Countertop Microwave Ovens, and Over-the-Range Microwave Ovens in a range of sizes, wattages and finishes, as well as its SuperSteam+, 3-in-1 Oven, Induction Cooktops and European Convection Wall Ovens.

Sharp is further rounding out its kitchen offering with its first refrigerator, dishwasher, convection range and range hood, to be offered to BrandSource members as a full, built-in kitchen suite.

“Sharp’s business relationship with BrandSource represents an advantageous opportunity to further our reach into local communities and build long-lasting customer relationships, bringing us closer to fulfilling our commitment to Simply Better Living,” said Peter Weedfald, Senior Vice President of Sales & Marketing, Sharp Electronics Marketing Company of America.

Added AVB CEO Jim Ristow: “As a leader in cooking innovation, joining forces with Sharp makes perfect sense. Their products represent simple-to-use options that support one’s choice to live a healthier lifestyle, and we are thrilled that Sharp has chosen to offer them to our members.”

The partnership was consummated at a contract signing ceremony held last week during BrandSource’s 2019 Convention & Expo.

Related: BrandSource, Samsung Launch Turnkey TV Program

YSN is published by BrandSource parent company AVB Inc.